Case Study

Copilot Adoption

AI activation

From Idle Licenses toDaily Use.

A regulated mid-market organization purchased Copilot for 120 knowledge workers. After 90 days, fewer than one in five used it weekly. OWCER ran an activation sprint focused on workflow integration and measurable hours saved.

The problem

Leadership had approved Copilot spend but had no adoption program, no role-specific use cases, and no metric tied to license ROI. IT provisioned access; business units waited for training that never arrived.

Our approach

  • Discover — stakeholder interviews across legal, operations, and client services; mapped top repetitive workflows
  • Map — impact/difficulty matrix; prioritized five workflows with clear before/after time estimates
  • Activate — role-based playbooks, champion network, and Copilot scenarios embedded in existing M365 tools
  • Optimize — monthly utilization review; retired low-value prompts; expanded what worked

Outcomes (90 days)

  • Weekly active Copilot users increased from under 20% to over 55% of licensed staff
  • Documented time savings in contract review and client correspondence workflows (self-reported averages tracked in sprint retrospectives)
  • Governance prerequisites completed: sensitivity labels on priority libraries, DLP policy for external sharing, approved-use-case register

“We finally had a number leadership could discuss—hours back per week in the workflows we prioritized, not a vague productivity story.”

— Operations director, professional services (client name withheld)

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GAF
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Department of the Treasury
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Headquarters Marine Corps
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FEMA
Air Force Legal Operations Agency
Air Force Legal Operations Agency
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Staples
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Find BAComps
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Emory University
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Dignari
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AARP
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GetSlim Wellness

Sources: adoption gap figures reflect published industry surveys (e.g. Microsoft Work Trend Index, analyst reports on GenAI deployment); $4,200 unused spend is an illustrative estimate based on typical Copilot licensing ($30/user/mo × low utilization); OWCER timelines based on typical engagements.